Find End Users to Buy Domains
Posted by Amy on November 14, 2008
Domain end users are the best type of person you can sell a domain to. Not only will you make more profit off of a domain end user, and enduser will benefit from the domain more than a domain reseller because they will more than likely develop the domain. Endusers are going to care about the domain and make it more valuable. They will either make the website into a blog, product sales site, a content site, or anything else they are passionate about.
Below I will list a few steps on how to find a targeted end user for your domain.
1) Find websites similar to yours but of less quality. An example of this is if you have ChicagoLaserVision.com and possible target might be a company who is using Chicago-Laser-Vision.com. If they have the right budget, your domain could increase their websites usefulness over night just by having a more targeted domain.
2) Type your domain in Google and see what ads show up and contact those companies. These companies are paying companies like Google advertising money for certain keywords. If you can sell them a domain that is already targeted to their keywords, they can bring natural traffic to their website by owning your website. An example is, lets say you own ParisBed.com. Type in ‘Paris Bed’ in Google or Yahoo and look at all of the ads you see pop up. All of those companies will make prime end user targets.
3) Find companies who might be using or could use similar slogans in the future that relate to you domain. For example if you have AirlineGo.com. This might be a good sight to offer an airline company or maybe even an airport. It would make a very good ad campain slogan and the domain would be super easy to remember.




Jen Sale said,
Hi Amy,
I agree – it’s ultimately more profitable to sell your domains to retail buyers (end-users), as opposed to wholesale (domainers). Retail buyers are also typically the ‘natural’ owners of such properties.
Another idea: Let the end-users come to your domains. End-users typically search for domains at Registrars. So list your premium domains via an Instant Transfer enabled Registrar to be distributed across a channel like the Domain Distribution Network (DDN) or Afternic’s Domain Listing Service (DLS).
Hope this is helpful.
And hope to meet you one day – always nice to meet another domainer chick
Jen
http://au.linkedin.com/in/jensale
http://www.domaindistribution.com
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